Tuesday, December 16, 2008

Ann Arbor News in same boat as Detroit News and Free Press?

The Detroit News and Free Press proactive about falling subscriptions and increasing costs. Newspapers slow to adapt new media (going back to 2000) are finally forced to take steps in light of their vanishing bottom lines.

Realtors in Ann Arbor MI have seen this happening for years. With less and less return on Sunday real estate advertising, Realtors have seen increasing returns from Internet marketing on such sites Craigslist.com, (free real estate ads) agent real estate blogs, and even now social networking sites like Twitter and Facebook, YouTube and many more.

Newspapers will need to cut way back on their print additions. Some papers will finally get it in gear and figure out how to produce good value for advertisers and readers with their online efforts. In Ann Arbor, this is happening with Mlive.

Bring on the next generation of newsreaders and that is a formula for making money.

The time is right for a newsreader to take the market by storm. The next generations of the Amazon Kindle, Iphone apps etc. will become the way we get our news and maybe the way that new home shoppers search for homes in Ann Arbor .

Hopefully newspapers will get on board before they go broke. It seems that home delivery of newspapers may be going the way of milk delivery.

Here is a summary of the Detroit News announcement. The number of miles that are driven daily to deliver the paper daily is staggering - another consideration from the GREEN perspective.

ClickonDetroit.com - Beset by falling revenue, Detroit's newspapers announced Tuesday that they plan to offer only three days of home delivery and will push their online editions instead, making the city the largest in the nation to have its daily papers undergo such a makeover.

The Detroit Media Partnership, which runs the Detroit Free Press and The Detroit News, expects to cut about 9 percent of its work force but "hopefully" less, and there will be no job reductions in the newsrooms of either paper, said David Hunke, Free Press publisher and chief executive of the partnership.

"We're here because we're fighting for our survival," Hunke said at a news conference.

He and other union leaders were briefed by executives before a news conference.

"Our decision to limit home delivery to three days a week reflects the reality that major newspaper markets are facing daunting economic challenges," Hunke said in a statement.

Roughly 32-page editions of both newspapers will be sold at newsstands on other days and be available online to subscribers.

In addition, both papers will maintain their free Web sites, freep.com and detnews.com.

"It's going to hit some of our customers in our heart and we know that," added Paul Anger, vice president and editor of the Detroit Free Press.

The Christian Science Monitor will become the first national newspaper to drop its daily print edition and focus on publishing online.

No one has done it on this scale in North America," said Lou Mleczko, president of Local 22 of the Detroit Newspaper Guild, which represents 350 newsroom employees at the papers.

The Free Press is the nation's 20th-largest daily newspaper, with a weekday circulation of 298,243, double on Sunday.


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