Forbes Magazine recently ranked the “Pure Michigan” campaign among the 10 best all-time tourist campaigns. The campaign promotes Michigan as a beautiful place to come and vacation, and the advertisement is clearly working. The Pure Michigan campaign was ranked 6th best by Forbes.
Governor Jennifer Granholm spoke about the tourist campaign, saying, “The showcasing of Michigan’s vast beauty, from our world-class beaches to top-ranked golf courses, creates local business activity and jobs for our workers. This campaign is helping travelers choose Michigan.”
The Pure Michigan campaign showcases the beauty of the Great Lakes State- our golf courses, big cities, beaches, forests, art and shopping. The campaign appeared on national network cable channels, and according to Travel Michigan, a business unit of the Michigan Economic Development Corporation, has been tremendously successful in drawing visitors to our state.
George Zimmermann, vice president of Travel Michigan, said, “This award-winning campaign has produced a dramatic increase in the number of travelers seeking Michigan tourism information.” For each dollar Michigan spent on out-of-state advertising from 2004 through 2008, new visits to Michigan stimulated by that advertising created more than $40 of spending at Michigan businesses and generated $2.86 in new state tax collections.
“There are millions of Americans who know little or nothing about the vibrancy, heritage, culture, arts and entertainment in our great cities, our sandy beaches and stunning overlooks along America’s longest fresh-water coastline, or the majesty and recreation in our 19 million acres of magnificent forests,” Zimmermann said. “The Pure Michigan campaign is designed to introduce to the nation the attributes that make Michigan such a popular and unique destination.”
This campaign highlights all the wonderful reasons we love living in Michigan. And lucky for us, we don’t have to travel far, or even at all, to enjoy the very best of this great state. From our Ann Arbor home, we can easily spend an evening in Detroit, a weekend on Mackinac Island, or an afternoon in Grand Rapids. The beauty of the entire state is at our fingertips, so make time this summer to enjoy…Pure Michigan.
Photo courtesy Flickr: Numstead