Tuesday, November 12, 2013

Today Clothing: Boutique Men's Clothing in Ann Arbor




Today Clothing is Ann Arbor's newest menswear shop, opened by Eric Hardin and Kevin Pearson, both veterans in the fashion industry.  Each owner brings incredible style, years of experience, and a passion for quality clothing, shoes, and accessories.  

Patrons often comment that they feel like they’ve been transported to Chicago, New York, or Los Angeles - the store itself is a destination.  The shop’s chic, clean style is unique to Ann Arbor and sets Today apart.  The boutique has been carefully designed locally-made poured-concrete tables, over-dyed vintage rugs, and a gorgeous industrial space.  


Unique, Quality Brands

Along with meticulous design, every item, product, and brand has been selected with great thought and care.  “We try to choose items we like, that we would wear and use,” Hardin says.  They also ensure they choose items that will age well, for customers to wear and use for many years. From apparel to shoes, and even accessories, there is care taken in each selection. Patrons will find classic pieces, remixed with bright colors, modern and contemporary flair, and high-end design. Every piece in the store is special - whether its a woven leather shoe, a dress shirt detailed with leather, or a classic wool blanket with an American history.
Kevin and Eric have curated a unique and beautiful collection of items and brands that highlight craftsmanship, creativity, and design.  The selection includes local designers and artisans - Goest Perfume.  The store has also worked with American designers and manufacturers to bring quality, fair-trade items.  

The owners have also selected a small collection of brands and up-and-coming European designers who all bring clean and modern sensibilities to classic pieces.  

For many of these European brands, Today is their first US location.  They feature famous brands including Apolis, Levi's Vintage, Tanner, Steven Alan, Philson, and Wolverine Shoes (largely made in Michigan).  Younger brands that are featured include AXS Folk Technology, Unmarked, and ISAORA.  



A Community Experience
Beyond impeccable style, Today Clothing is warm and inviting.  The staff and owners are happy to talk with anyone who walks in and help them find the perfect pieces.  They love to tell patrons about other stores and businesses they enjoy -- Literati Bookstore is just across the street and they are excited to talk about an upcoming womenswear store that will be launching two doors down.  
Kevin and Eric know the history and background of every item in the store; it’s amazing to see them at work.  Any shirt, jacket, pair of shoes - they can tell you a story.
Visitors to the store will see a new t-shirt hanging behind the counter every day, printed with the date, one-of-a-kind.  Eric and Kevin were inspired by artist On Kawara, a conceptual artist known for painting the date, to create something for Today.  
This is unique feature to the store invites you to interact and become part of their community.  What better way to mark a special occasion than to commemorate it with a completely unique, one-of-a-kind piece of art?




Perfect for Winter and Holiday Shopping

Situated on Fourth Avenue, just a block from Main Street and a quick walk from State Street, the store is perfectly walkable for residents and students in the area.  The store has been gaining in popularity, getting more and more visitors and locals to venture beyond Main Street to enjoy Ann Arbor's many unique offerings.
Today offers a variety of stylish, quality winter coats, boots, hats, and accessories.

Events at Today Clothing
On December 1st, the store will launch a special art installation from local artists who will be creating hand-numbered, “art-meets-commerce” art pieces right in the store.  Pearson explains, “There are a lot of creative people in this town, and it’s nice to create a space in retail for [artists] who wouldn’t normally have a spot like this to show their interesting [work].”  Today Clothing will keep rotating installations of art, collections, designers, music, and more; all focused on highlighting local talent.  
Today will also participate in Ann Arbor’s annual holiday shopping event - Midnight Madness on December 6th.  Hardin promises, “It will be well worth your while.”  




Today Clothing
215 S 4th Ave
Ann Arbor, Michigan 48104
Monday-Saturday 11-8
Sunday 11-6

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